Drip

Pros: There are many features I loved, but the topmost feature I liked is personalized marketing. It creates head-turner and catchy marketing content that everyone loves. Drag and drop to build a custom layout. The UI/UX is very appealing in my opinion. Its report and insight give the best overview of user interest.

Cons: Overall, drip is a great tool but sometimes the email gets falls into the spam folder.

Overall: I loved how Drip makes marketing seamless. The deployment is straightforward. Its personalized marketing helps create head-turner content. Its automation functionality ultimately saves lots of time to build a campaign. Overall, I highly suggest Drip if you want to create a marketing channel that everyone loves.

Pros: Detailed behavioral patterns can be programmed into your automated response system. This software provides more functions than other automated email providers. Great for ecom businesses.

Cons: Specific to email and text response for ecom business. If you provide services through website it’s better to go with a software specific to your business.

Overall: Good software! Provides many of the functions you demand out of an automated response software. You won’t be disappointed and easy to build with.

Pros: Their good design made it easy to find the features I was looking for. For beginners and advanced marketing people.

Cons: The only thing I had to spend time learning was to improve my knowledge about behavioural actions. Another thing I don't like is that it's just another specialty software to add to the stack.

Overall: Adding another software to an already large stack only creates more potential problems than the amount of problems the software can solve. I'm a big advocate for "less is more." The more centralized information can be with fewer tools to integrate the better. Marketing automation needs less things that can break, unless you have the staff to constantly monitor automation and can fix issues extremely fast.

Pros: Very cost effective and sets up good automations that can be triggered when the timing is right for the consumer.

Cons: There's nothing that I really dislike about it.

Overall: Overall it's a great platform to use and doesn't have much of a learning curve because it's easy to use.